LoanMart
“The Unexpected” can happen to any of us. For LoanMart, we successfully engaged the Hispanic community with original creative commercials, which illustrated, in a lighthearted way, how regardless of our superstitions, when the unexpected happens, luck can change by simply calling LoanMart. We also demonstrated how an unexpected event could trigger a domino effect that can easily be fixed by calling LoanMart. All commercials were produced in language and ran on television and radio stations in several markets across the country.