Advertising is only great if presented to the people. That’s one of the first things I learned in college, but I gained the biggest learnings working for top ad agencies and clients such as Verizon Wireless, Wescom Credit union, LA Care, and First 5 LA, among many others. As a media planner, buyer and negotiator, I consistently manage social and cultural challenges and opportunities, and to do this effectively, I stay on top of new trends in the market, and how could these be of benefit to our clients, but that alone is not enough. Engaging an audience requires the right balance of powerful messaging and the proper media mix.

Fortunately, I am also a ‘people person’, and that’s how I’ve developed solid relationships with key players across all medium channels, which contributes to further maximize our clients’ investments.