Language matters. After graduating from the University of Texas, School of Journalism, I worked as a copywriter for McCann-Erickson in Mexico City. Since then, I’ve been harnessing the powerful force of words to shape insightful campaigns for blue-chip clients like First 5 LA, Pepsi, Kellogg’s, Bank of America, Gillette, KFC, L’Oreal, Mitsubishi Motors, and many others, in both Mexico and the U.S.

I’ve won quite a few awards with my words. Beldings, Addys, Radio Mercury Awards, FIAP, New York Festivals, World-Class Copy Awards, and Círculo de Oro, but most importantly, I’ve consistently delivered positive results for our clients, and that speaks louder than words.