A senior marketing executive with nearly three decades of integrated marketing and project management experience with an emphasis on consumer engagement.

A strategic leader with expertise in Total Market strategies incorporating traditional and new media, including TV (linear & connected), digital, social, radio, direct mail, out-of-home and experiential. Mr. Hernández has helped create and execute growth and engagement strategies for brands like Consumer Cellular, Cancer Treatment Centers of America, ZipRecruiter, Liberty Medical, and United Healthcare.

A Los Angeles native with close ties to his Mexican heritage and culture. Ruben’s community involvement has allowed him to remain grounded and maintain a proper perspective on consumer wants and needs.